Why does Jesus call this wealthy landowner a fool? Jesus does not fault the rich man for his industriousness and skill in acquiring wealth, but rather for his egoism and selfishness - it's mine, all mine, and no one else's. This parable is similar to the parable of the rich man who refused to give any help to the beggar Lazarus (Luke 16:19-31). The rich fool had lost the capacity to be concerned for others. His life was consumed with his possessions and his only interests were in himself. His death was the final loss of his soul! What is Jesus' lesson on using material possessions? It is in giving that we receive. Those who are rich towards God receive ample reward - not only in this life - but in eternity as well.